Dee Cunning

Cunning Opinion: Why Creativity in Copywriting is More Important Than Ever

Cunning Opinion: Why Creativity in Copywriting is More Important Than Ever

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Copywriters are monkeys on typewriters. There are enough chimps in the infinite internet to type any given text, but only a fraction will produce a Shakespeare. In our content-hungry culture, quantity wins out over quality. Because, like customers of a cheap fast food chain, we are more preoccupied with the eating than the tasting. ‘We …

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Cunning Tips: How to Write an About Page People Actually Want to Read | Dee Cunning

Cunning Tips: How to Write an About Page People Actually Want to Read

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You know why my About Page/Bio Text package is so cheap? Honestly, because some of them out there are so diabolical, I’d actually pay to rewrite them. Why is it that despite being one of the most visited pages, and one of the most important when it comes to showcasing your brand values, the about …

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Grammar Roast: Can We Please Just Stop Third Wheeling Full Stops and Commas? | Dee Cunning Blog

Grammar Roast: Can We Please Just Stop Third Wheeling Full Stops and Commas?

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Can you smell that? Plump with promise, marinated in intrigue, it’s the headline you’ll give your right index finger to read. Illuminated behind the oven door of your 1080p laptop screen, lies the Senokot of easily digestible stories, beckoning you in. “What the hell?,” you shrug before slicing your eyes through 450 characters of crisp …

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Cunning Tips: Want Something? Barter For It | Dee Cunning Creative Content & Copywriting

Cunning Tips: Want Something? Here’s Why You Should Barter For It

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Above the street corner, the dull neon sign waits impatiently for midnight. I’m outside, pacing, a victim of my punctuality. Later, I’ll walk out with a knock-off new identity. I’ll do a job for you, you’ll do a job for me. That was the deal. Of course, for Reza’s premium services, I was going to …

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Uncut Stories: Egyptian Archaeologist Dr. Zahi Hawass on Hatshepsut’s Mummy | Dee Cunning Creative Content & Copywriting

Uncut Stories: Egyptian Archaeologist Dr. Zahi Hawass on Hatshepsut’s Mummy

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I’m in denial – for the fifth time. Yet again, I’m straining to zip five greedy days of research into the constricting skinny jeans of article word limits. I secretly knew it all along; that my thirst for untold facts and intrigue would have me squeezing twenty pages into two; that straightforward would win out …

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Grammar Roast blog series by Dee Cunning Creative Content & Copywriting

Grammar Roast: Why Hyphenated -ly Adverbs Make My Blood Boil

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Can you smell that? Plump with promise, marinated in intrigue, it’s the headline you’ll give your right index finger to read. Illuminated behind the oven door of your 1080p laptop screen, lies the Senokot of easily digestible stories, beckoning you in. “What the hell?,” you shrug before slicing your eyes through 450 characters of crisp …

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